Generations to come
brighter, healthier future.
$1.2B market opportunity
Roy Scott, CEO and founder of Healthy Hip Hop, was heavily influenced by hip-hop culture growing up. After graduating high school, he passed on a promising college basketball career to become a rapper. Years later, Roy picked up his four-year-old son, Justus, from school and noticed him repeating his explicit lyrics word for word. That’s when he knew a drastic change was needed and Healthy Hip Hop was born.
Healthy Hip Hop serves as a positive alternative that focuses on uplifting youth through promoting mental and physical health, educational achievement and personal empowerment.